The idea is to show that design matters, that design can make a difference and that it is an influential art-form. We worked on raising awarness on absolut’s pillars: Gender Equality, Sustainability, Creative Expression and Human Rights, then show people that through design, they can make an impact in the area that the pillar concerns. We created a shifting element in our design which changes the whole with it
proving a point which is that -Design makes a crucial difference-
We created a mechanism consisting of double posters, that highlight positive messages in negatives ones through a diecut of Absolut Vodka’s famous bottle silhouette. We also designed posters partaining to each pillar to send them out to designers in a kit, for inspiration.