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![](https://freight.cargo.site/t/original/i/b65b0d96d53d9d44a206896c910315eaa7706f7a4335f54f17cc8d438d27f220/creative-expression.jpg)
![](https://freight.cargo.site/t/original/i/6bdb5f65a52139b46a33b5172b4336cb4b250831f97bb083f4b53edb05323559/kit3.png)
![](https://freight.cargo.site/t/original/i/7ddd533356a9a0d9d68ed7ff175768d6291a3210c71247ce78e613328763ccf4/gender-equality.gif)
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![](https://freight.cargo.site/t/original/i/83eb2df47cca6902092de9e46dddf074fbf3320f7084df62d7c7951ea31ac076/posters.gif)
The idea is to show that design matters, that design can make a difference and that it is an influential art-form. We worked on raising awarness on absolut’s pillars: Gender Equality, Sustainability, Creative Expression and Human Rights, then show people that through design, they can make an impact in the area that the pillar concerns. We created a shifting element in our design which changes the whole with it
proving a point which is that -Design makes a crucial difference-
We created a mechanism consisting of double posters, that highlight positive messages in negatives ones through a diecut of Absolut Vodka’s famous bottle silhouette.
We also designed posters partaining to each pillar to send them out to designers in a kit, for inspiration.
We also designed posters partaining to each pillar to send them out to designers in a kit, for inspiration.