Andréa Terzian                           +Info  ︎︎︎Journal

This time, Hardee's was launching a limited time promo: an addition to their collection which now includes Chicken.

Hardee's asked us to create a campaign around the promo that would reach to audiences (Gen-z) and generate buzz. Turning the promo collection into something unique and appealing.
So we did just that...

We created a fashion collection that was as unique as Hardee's recipe. Made up of 2 main ingredients: MUSHROOM N SWISS. We brought the collection to life across all channels.

Carefully designed every piece of apparel, and introduced a fresh visual and digital communication that would elevate the idea and turn it into something cool and aspirational.
Work with and-us agency.