The Fix
museum and research center

Strategy / Brand Identity





The Fix is a museum and a research center of drug literacy. It is the first in the world to have a comprehensive and immersive approach towards drug literacy meant to educate people and end the war on drugs.
Drug use has been forever on a rise, The Fix wants to provide people with the knowledge and skills they need to successfully navigate through competing claims of good and bad, so they can survive and thrive.





We wish to enable people to gain the knowledge and skills for making smart decisions about substance. We want them
to start a conversation and give them an opportunity to interact with real situations,
to explore a range of ideas and feelings, to make connections between their learning experiences and the real world. We focus on the failure of anti-drug propaganda from the past and make people say know to drugs.







Old anti-drug campaigns







Our Manifesto





Our Logo








Our Graphic System










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